W Hotels has announced the opening of W Miami, at the site formerly known as the Viceroy Miami.

The hotel is located in the middle of Miami’s city centre in downtown Miami. The new W Miami is the second establishment in the Miami area, together with W South Beach. While W South Beach has that distinctive Miami Beach feeling, with palm trees and the good-looking seaside feeling of the area, W Miami makes you feel in the middle of the city’s action from its location in the Brickell Financial District. The downtown area is quickly becoming the centre of Miami’s creative scene, with happening restaurants and arts venues.

Not familiar with the W concept? Read our post on W Amsterdam and watch this vid below on W South Beach.

“Miami is a destination made for W, from the emerging designers and graffiti artists to the incredible music scene, and we’re excited to re-imagine this great property as a W right in the beating heart of this vibrant city.” – Anthony Ingham, Global Brand Leader of W Hotels Worldwide

The hotel will feature 148 guest rooms and suites, not to mention the 28 residential units that will be serviced. To give the building the ‘W feeling’ it has to be transformed to incorporate the feeling the brand is known for. The 15th floor will house the W Living Room, while the top floor will be transformed into a sky-bar with spectacular views and its own WET deck. A business centre and FIT gym add thoughtful conveniences for travellers. The impressive strip of swimming pools lay in the shadow of the city’s skyscrapers, while the 15th & Vine Kitchen and Bar gives has a casual resort elegance to provide respite from the humdrum of city living.

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Website: W Hotels