In the shadows of the Tower of London, citizenM’s new hotel surely boasts one of the best, history-steeped views in the city.

As if the next door neighbour wasn’t prestigious enough, the new 370-room citizenM Tower of London hotel from the Dutch hotel brand centres on a dramatic double-height space with floor to ceiling windows and a wraparound terrace at the cloudM bar. With both a 360 degree view of London and overlooking one of the city’s most historic sites: it doesn’t get much better than this. Despite the central London location, there’s even an outside terrace, furnished with red picnic tables and overlooking a Roman wall.

Design and technology in travel

Although the location is impressive, what really defines citizenM hotels is a flair for design and technology-powered efficiency. citizenM at the Tower of London – the eighth hotel from the brand – is no different. Amsterdam-based creatives Concrete designed the hotel, compete with the limestone and glass façade, the brand’s signature red box entrance and the ground floor hub of the hotel, which is a good-looking space for working, eating and socialising.

citizenM Tower of London

citizenM Tower of London

Furniture in the hotel is by citizenM’s long-term partner, Vitra, pocked with feature pieces by designers including Verner Panton, Charles and Ray Eames, and Jean Prouvé. This is not a hotel for serious designer-lovers only though, as details such as vintage cricket bats, antique riding boots and a stuffed boar’s head add quirky touches paying homage to Britain’s heritage.

citizenM Tower of London: Business travellers and vintage design

Business travellers and technologists are particular fans of the self-check-in terminals, arranged in circles around verdant trees. iMacs and printers are found on communal tables and are free for guests to use, while rooms themselves have free on-demand movies, the ability to stream films from your mobile device, and Skype-based phone rates. An iPad controls everything in rooms, from wake-up alarms to ambient lighting. The top two floors of the hotel is set aside for societyM, home to the hotel’s meeting rooms. While all the mod cons are available in these rooms, the design is a throwback to the 1950s, pocked with vintage typewriters and Bakelite radios.

Along with the opening of the new hotel comes the launch of the new retail concept, collectionM. Stemming from a flood of guests wanting to buy the items they’ve seen in the hotels, collectionM is a curated collection of travel accessories, books, art and design objects, which can be bought outright or delivered to travellers’ homes.

Cleverly combining London’s history with modern design, gadgetry and a comfortable work-play feeling, citizenM at the Tower of London is an original place to call ‘home’ during a London stay.

Website: citizenM 


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