There’s a hidden world just steps away from the crowds and flagship stores of London’s Oxford Street, and The Beaumont hotel is a big part of the secret.
Brown Hart Gardens is a London enclave with a residential, almost countrified feeling. It blows the mind that just 110 metres away is one of the busiest and most famous shopping streets in the whole world. A quirky piece of history suggests that the garden of Brown Hart Gardens is the only place in London where quarrelling is specifically forbidden by law. A symbol of peace and tranquillity, it’s apt that this happens to be the home of The Beaumont.
The Beaumont’s building dates back to the 1920s, a former car park and garage with a grand collonaded façade, catering to the shoppers of the nearby Selfridge’s department store. Its frontage is now Grade II listed, although nowadays it has an unusual addition in the form of a sculpture by renowned, Turner-Prize-winning sculptor Antony Gormley.
The welcome at The Beaumont is warm but not exaggerated, confident but not boastful. The building stays true to its roots, inspired by the 1920s Art Deco era and embracing a high-end speakeasy Americana style in its bar and restaurant. Accommodation at The Beaumont ranges from 30m2 rooms to larger studios and suites. The largest is The Roosevelt Suite, whereby the entire fifth floor of the hotel can be opened up to form a 606m2 five bedroom apartment. The most unique suite, however, is ROOM, part of which is physically inside Anthony Gormley’s sculpture.
ROOM is a 69m2 suite which embraces all the very best elements The Beaumont brings to the hotel scene. A hallway, wardrobes and cloakroom lead into the suite’s living area. This space has everything any visitor to The Beaumont can expect: plush furniture, an array of London design and travel books, and a polished desk ideal for business travellers and digital nomads. Adjoining this room is a sweeping marble bathroom, the pièce de résistance of which is a luxury bath complete with a TV.
From the bathroom, guests go up nine marble steps and through black velvet curtains to reach the interior of Anthony Gormley’s sculpture itself. Clad entirely in German dark fumed oak, the ceiling extends up in cuboid formation, creating a sense of space and shadow. Gormley’s idea was to ‘sculpt darkness’ to cultivate a meditative environment. If all hotel rooms in the world were designed only with sleep in mind, they would all be like Gormley’s ROOM, so conducive is the interior to sleeping. If you were kidnapped, blindfolded and placed in this room, you’d never guess you were in the middle of London either.
For those who can tear themselves away, The Colony Grill Room downstairs is the place where in-the-know Londoners dine to the backdrop of John Mattos murals. Combining classical and comfort food, the likes of fragrant dover sole (expertly removed from the bone tableside) and 30 day dry aged Aberdeen Angus steaks adorn the menu alongside buttermilk fried chicken, American grilled cheese sandwiches and macaroni and cheese. Whatever tickles the taste buds, every mouthful rivals the best restaurants on London’s dining scene. While many traditional desserts are on the menu for afters, quirky ice cream sundae notepads allow guests to craft bespoke Americana sundae flavours. Shirking pomposity and embracing a sense of fun, we think this is the only way to finish an evening.
Guests want for nothing at The Beaumont and there are a few added extras thrown in for good measure too. All guests can help themselves to morning coffee, juices and pastries in The Cub Room. In the basement is a gym complete with vintage punch bag and boxing gloves, a spa and hammam, and an Art Deco styled barber shop. And for those who need a quick lift in the local area, a vintage Daimler is on hand for complimentary trips within Mayfair (subject to availability).
Business travellers, urban nomads and city slickers alike can’t help but feel at home at The Beaumont. Self-assured, five star luxury is the order of the day here, but it’s never imposing or uncomfortable. In a city that’s stuffed with hotels, this is the mark of a hotel that knows its stuff.
Website: The Beaumont
Carl Goes London
Carl Goes London is the city guide for creatives, entrepreneurs and the generally curious, who want to become a citizen of London for the duration of their stay, whether it’s for three days, three weeks or three months.