Rezidor, part of the Carlson Rezidor Hotel Group, has announced the opening of the first Radisson RED Hotel in Brussels, with 14 more coming soon around the world.

Radisson RED is aimed at the ageless millennial lifestyle and mind-set, along the same lines as CitizenM and Moxy. Radisson’s new strand of operations claims to break the traditional hotel model inspired by art, music and fashion, offering DIY, customisable experiences driven by technology. So if you’re a tech-savvy ageless millennial looking for a non-traditional hotel experience, this might be your place to sleep.

Radisson’s new RED hotels aim to surprise visitors with as many little things as possible, enabling guests to genuinely connect and share experiences. Refreshingly, high speed internet is part of the regular package, instead of a premium service reserved for ‘business travellers’. Anything and everything can be enjoyed ‘on the go’ in Radisson RED, including the simple and delicious offerings from OUIBar and KTCHN.

Experience the RED feeling by viewing the video and image gallery below.

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Radisson RED Brussels is right in the heart of the city centre, featuring 149 studios with oversized windows, a RED bed, 55″ television screens, a picnic table, fridge and spacious bathrooms. This is a place where work and play go hand in hand.

Website: Radisson RED