Barclaycard has developed the world’s first contactless, self-serve beer pump which was trialled in Henry’s Café and Bar in Piccadilly, London.

The so-called ‘Pay @ Pump’ technology allows drinkers to pour their own pint of ale and pay with a touch of their contactless card or device in just 60 seconds.

Pay @ Pump has been designed to help pubs and bars speed up service. An estimated 25% of British people say that queuing to get served at the bar is the worst part of a trip to the pub. During the festive season this gets worse, with the average waiting time at the bar estimated at 12 minutes. This really adds up over the course of an evening, depending on how many trips to the bar you make…

Barclaycard Pay @ Pump

Photo: Barclaycard Pay @ Pump

Pay @ Pump was available on ales in Piccadilly’s Henry’s Café and Bar. The technology allows drinkers to simply select their pint of ale via the Pay @ Pump touchscreen, then touch their contactless card or device at the base of the pump. As soon as payment is confirmed, drinkers can place their pint glass at the base of the pump, which triggers the drink to dispense automatically.

“We’re always looking at creative technology and were happy to host the demonstration of this innovative new product.” – Dejan Nikolic, General Manager, Henry’s Café and Bar

The technology could help businesses keep customers too. One in four bar-goers have considered abandoning a drinks purchase because of long bar queues. In addition, 20% have even left a bar or pub and gone elsewhere when serving times have become too long.

Thirsty Brits are calling for the technology to be rolled out across all bars and pubs in the UK. Tap-and-pay transactions have risen in the UK dramatically, showing how accustomed Brits have become to making these efficient transactions. The latest Barclaycard Contactless Spending Index revealed that spending in this way increased by 173% in value and 112% in volume between January and October 2016.

“I’m sure everyone has been stuck behind the person who orders the most complicated cocktail on the menu or a round of ten drinks for their group of friends. Pay @ Pump could easily be the answer; by putting the festive cheer back into buying beer – a win-win for both bars and bar-goers!” – Tami Hargreaves, Commercial Director, Digital Consumer Payments at Barclaycard

If the trial at Henry’s Café and Bar is deemed successful, Barclaycard is looking at rolling out the service to other bars, pubs and events, which could include the ‘Barclaycard presents British Summer Time Hyde Park’ concert in 2017.

Pay @ Pump is not currently available at Henry’s Café and Bar, but we’ll keep our eyes open to see what happens next.

Website: Henry’s Café and Bar

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