Sydney resident Jo Jaggs is the General Manager of Design at bed linen company Sheridan.
Who are you?
I am the General Manager of Design at Sheridan based in Sydney, Australia. I live with my husband, our dog Buckley and our cat Chester. I was born in London and immigrated to New Zealand when I was one and then to Australia when I was seven with my Mum, Dad and little sister. When I left school, I trained in Fine Arts, Graphic Design and Fashion/Textile Design. Prior to joining Sheridan I worked in the apparel industry for 20 years with various brands in both Australia and the USA.
Where do you call ‘home’?
I live on the Northern Beaches of Sydney. I grew up there and love the area for its laid back lifestyle and beautiful natural landscape.
Describe your favourite place to work.
I rarely get to work from home, but I love it when I do. I work out of our home office. The floor is usually covered in photos, inspiration images, books and colour swatches. I look out the window to our garden which is full of colour, and enjoy the sea breeze from the ocean. The best part is that my dog keeps me company; snoozing by my feet or on my lap.
Where do you find inspiration?
At Sheridan, we gain a lot of our inspiration from the natural environment. The textures, colours and patterns are inspired by trips we take as a design team around the country. I love that I get to travel Australia this way, learning and exploring through the lens of design. I have travelled so much overseas in the past so it is amazing to be able to travel my own vast country in this way. The Australian landscape is so unique and rugged and natural.
What is your favourite way to get around?
My absolute favourite would be by horseback. I started riding horses when I was six and I was dedicated until I was 20 and started travelling. When we were young, my sister and I spent countless hours lost on horseback in the Australian bush. It’s pretty amazing to have your own living, breathing, half tonne mode of transport when you are barely a teenager. We definitely had some exciting adventures.
Describe a trend that fascinates you.
I am fascinated by technology. I watched the rise of smart technology and how we integrated it into our lives. The development of tech illuminates the greater shifts in society. There is a bigger movement towards wellness and health and tech is on the forefront of helping us better monitor both of those things.
Name your favourite spot to hang out when you’re off work.
I love Shelley Beach on Sydney’s Northern Beaches. The path along the waterfront to get there is always busy but it has such a vacation feel to it. We used to spend a lot of time there when I was little, with my family. We go and sit on the wall overlooking the sea and enjoy a cup of tea from one of the local cafés. You always feel like you have been transported somewhere magical. It is so beautiful.
Name and describe your favourite city.
That’s easy: Sydney. I lived overseas for a long time. I spent nine years living in the USA, with eight of those in Los Angeles. Although I have a very big place in my heart for LA and Santa Barbara, Sydney is it for me. As well as the natural environment, the people are a big part of why I love Sydney; they are very honest, caring and genuine.
Name one object you cannot live without and tell us why.
My bed. I love to sleep. When I was younger I used to be able to marathon sleep. I dream in detail so I always loved to go to sleep. It’s perfect that I work at a bed linen company!
What’s the most exciting thing you’ve got coming up this week?
Australia Day is on Thursday. It’s usually a fun filled day of friends, family and BBQ. I am hoping to fit in a swim too!
You have exactly one minute to share your vision with our readers about anything you want.
I have varied interests or passions including animals, the environment and art but some of my key ones would have to be design, creativity and collaboration. In my current role my main responsibility is that of a mentor. I do love creating the seasonal direction then watching my team reinterpret that in their own way. They are very clever. My job is to guide, brainstorm, collaborate and question. I have a large team of designers with very different and unique skills sets, influences and artistic hand writing, so the creativity for me comes in how I weave all these elements together to create cohesive and on-brand collection. I think the team environment is very important. When hiring my team, they have to be genuine and kind, foremost. A healthy sense of humour is also good too! In every job I have ever had, the people make or break the experience. I think about who they will work with and if they will have a synergy. My team is very caring both towards each other and the brand. I want to create a place where people want to come to work and enjoy the time here. We spend a lot of time at work so this is really important.