Carl Goes has published a travel guide book to Amsterdam, designed to help entrepreneurs, creatives and anyone who is generally curious, to work and play in the city during their stay.

Carl Goes wants travellers to become citizens of the cities they visit, whether it’s for three days, weeks or months.

Bringing together local voices from influential trendwatchers, design heroes, entrepreneurs and those working in creative industries in the city, Carl Goes Amsterdam gives visitors insights into how people really live in Amsterdam.

With a ‘work’ section in the book, travellers can find out how to blend work and travel seamlessly, with recommendations of co-working spaces, networking events and where to find free Wi-Fi. Suggestions of how to ‘live’ in the city come directly from Amsterdammers themselves, and feature the most entrepreneurial and creative eateries, shops, hotels and work-live spaces.

Carl Goes Amsterdam also encourages visitors to embrace the declining art of ‘getting lost’ or ‘flânerie’, inspiring them to wander without a plan to make unexpected discoveries.

The interviewees in Carl Goes Amsterdam are:

  • Adjiedj Bakas: multiple award-winning trendwatcher, named one of the most creative and influential Dutch people.
  • Kenrick Vrolijk: hair and make-up stylist to the rich and famous.
  • Martien Mellema: Creative Director for Vogue Netherlands, who also launched Vogue Man Netherlands last year.
  • Boris Veldhuijzen van Zanten: entrepreneur, CEO and founder of The Next Web.
  • Ben Lambers and Tatjana Quax: prevalent look-and-feel-makers on the Amsterdam design scene, and founders of Studio Aandacht.
  • Árpád Gerecsey: entrepreneur and CIO at A Lab Amsterdam, the city’s ‘ultimate living lab’ of creatives and technologists.
  • Yvette van Boven: award-winning food stylist, cookbook writer and TV chef from the programme Koken met van Boven.
  • Richard Jones: founder and Managing Director of Jones Brothers Coffee, and ‘The Espresso Hunter’ blogger.

“No other city guide caters to the needs and desires of creative entrepreneurs,” said the Carl Goes Publisher, Sascha Mengerink. “These are people who want to blend work and travel. They want to network and explore. And they want to find out about other creative entrepreneurs they admire, and see how they live and work in a city.”

“Our readers are also people who have an insatiable appetite for discovery, and a keen desire to live like inspirational locals do,” said the Carl Goes Editor and Author Sasha Arms. “Amsterdam is the perfect destination for travellers who love all these things. Far from being just a city of red-lit windows and cannabis connoisseurs, Amsterdam has well and truly emerged as a serious and established city on the cutting edge of creativity, cuisine and original cultural happenings.”

Carl Goes Amsterdam is available to buy online at and via a number of independent stockists.
Learn more about the guide here.