Navigation technology company TomTom are partnering up with the City of Amsterdam to develop more efficient transport and travel concepts.

This innovative partnership will see Amsterdam making use of TomTom’s traffic data to look at traffic flow and parking behaviour in the Dutch capital. It will help both city planners and Amsterdam locals make better decisions about how to travel in their city. Looking at road closures and monitoring travel issues in more detail can also help rapid intervention if issues occur.

Amsterdam © TomTom

Amsterdam © TomTom

“This cooperation will make the city of Amsterdam smarter. That’s good news for the accessibility, traffic flow and air quality in the city. For example, if your navigation system sends you straight away to a free parking spot, it’ll save you countless kilometres of pointless driving around searching one. Thanks to TomTom’s insights, we will be able to look very specifically at the outcome of measures we take and see how effective they were. That way, we can continuously improve traffic and mobility throughout Amsterdam.” – Deputy Mayor Pieter Litjens, City of Amsterdam

Using the expertise of technology companies is just the latest creative collaboration in the city increasingly known for its innovation. Amsterdam is becoming widely known as a global technology centre, with many companies starting up or relocating to the city. The Next Web largely opened the floodgates for this (The Next Web CEO Boris Veldhuijzen van Zanten is interviewed in Carl Goes Amsterdam).

“This agreement adds to our ambition of making smarter cities of the future a reality. TomTom’s ability to advise local authorities as well as consumers makes it uniquely placed to create better mobility for the City of Amsterdam. Our real-time travel information enables rapid response on changing traffic conditions and historical travel information enables better planning as well as an improved traffic distribution by utilising the whole available infrastructure.” – Ralf-Peter Schäfer, VP Traffic and Travel, TomTom

Carl Goes Amsterdam

Carl Goes Amsterdam is the city guide for creatives, entrepreneurs and the generally curious, who want to become citizens of Amsterdam for the duration of their stay, whether it’s for three days, three weeks or three months. This city guide is full of hidden gems recommended by locals.

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