The focus on sustainability and corporate responsibility is driving the city’s reputation as a fashion city. Modint, the Dutch trade organisation for the fashion industry, has found that the fashion business in Amsterdam is worth about €8.25 billion. Modint had been commissioned by the Amsterdam Economic Board to map out the fashion sector in the Amsterdam Metropolitan Area.
More than 17,000 jobs
The Modint report investigated what the local fashion industry represents in terms of revenue, jobs, and businesses. It found that the region’s fashion industry consists of 8,000 companies that generate 17,000 jobs, which is considerably larger than previous studies have indicated. In conducting its research, Modint looked at the broader fashion ecosystem, which also includes fashion photographers, independent designers, fashion schools, and visual marketing agencies. It also looked at trends such as innovation, sustainability, and investment, and suggested where the industry’s best opportunities might be in the near future.
Amsterdam: strong in fashion sustainability
One of the strengths of Amsterdam as a location for the fashion industry is its many organisations that specialise in sustainability and corporate social responsibility (CSR) in this field. The report also found that the existing expertise in the region can be leveraged to further enhance the image of Amsterdam as an international sustainability hub in the fashion industry.
Amsterdam is home to many international fashion brands, such as Viktor & Rolf and Scotch & Soda. It has also been called “the world capital of jeans,” with global denim innovators G-Star Raw, KOI, and Denham Jeans all based here. Amsterdam is also the home of Denim City, a centre for craftsmanship and innovation in the denim industry, and Amsterdam Denim Days, one of the world’s leading denim events.